Advertising copy dating website

Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability.Scientific advertising allows you to develop an idea, and then test that idea.

But my unique position as co-founder of Ok Cupid gives us special First, the site’s decade of history lets us see how technology has altered how people communicate.

Ok Cupid has records from the pre-smartphone, pre-Twitter, pre-Instagram days — hell, it was online when Myspace was still a file storage service.

For months before the holidays, Mc Ginnis had multiple ads running on the social network.

Suddenly, Facebook stopped accepting payment and disapproved previously-approved ads.

Users on Ok Cupid exchange about 4 million messages a day.

Of course, they do so with a special purpose — dating — but the interface provides no specific prompt and enforces no limit on what or how much anyone types.Only 2% of short-term sexual relationships started with a personal ad.Less than one in 500 online personal ad users finds a partner. Personal ads are, in general, a poor way to find a mate.Think of it as Gmail for strangers: the communication on the site is about two people getting to know each other; the romance comes much later,offline.Outside researchers rarely get to work with private messages like this — it’s the most sensitive content users generate and even anonymized and aggregated, message data is rarely allowed out of the holiest of holies in the database.And in terms of effect, it seems readers have adapted.

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